Los Angeles Lakers In The Paint
The Los Angeles Lakers' In the Paint program is an annual initiative that celebrates local artists of color by showcasing their work and fostering community engagement.
Designing the visual identity for this program meant creating a vibrant aesthetic that highlights the art and artists, while standing out as its own unique expression — yet still feeling intrinsically tied to the Lakers brand.
In The Paint allowed me to explore the intersection of art, community, and basketball through storytelling and design.