LAL Experiential — Shina Kim-Avalos

Lakers Experiential

Experiential design plays a key role in bringing the Lakers brand to life beyond the screen. From large-scale arena signage and environmental graphics to fan giveaways, apparel, and event installations, these projects transformed physical spaces into immersive brand moments. My goal was to create environments that felt unmistakably Lakers; evergreen enough to remain recognizable year after year, while still integrating each season’s creative direction.

skimavalos@gmail.com

2026

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