KITH Editorial — Shina Kim-Avalos

Kith Social

My role was to translate that narrative into a steady stream of visual assets that kept the campaign feeling fresh while remaining cohesive with the overall design system. By tapping into different facets of the brand—typography, color, photography, and storytelling, we were able to evolve the creative throughout the season and reinforce the spirit of Obsess Over Greatness in ways that felt timely, dynamic, and connected to the basketball on the court.

Applying the season campaign creative across every touchpoint—from social channels to the in-arena experience to ticketing assets—created a unified visual presence for the brand. This consistency allowed fans to encounter the same narrative and design language wherever they engaged with the team, reinforcing a cohesive and connected story throughout the entire season.

skimavalos@gmail.com

2026

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